Chances are if you work in an office, you will have a drawer full of business cards – some of your own, some which hold great potential importance and no doubt some from people who you hardly remember.
Whether you like them or not, business cards have become a large part of our business and indeed personal lives, but how can you make the most out of that little card with your name on it?
Back in the days before mobile phones, email and social media, if you wanted to talk to someone, you had to …gasp… actually go and visit them at their house. However, those 17th century aristocrats wouldn’t dare be so rude as to roll up at another gentleman’s home unannounced.
So as to not cause any disrespect, one was expected to leave a calling card with the butler announcing when they planned to stop by for a cup of Earl Grey and a slice of cake. This practice was picked up by businesses and evolved into the culture we have today.
Everyone likes to have a business card that looks great. There are some fantastic card ideas around these days from people who want a little more creativity in their branding, but the best business cards are the ones that actually work successfully.
This means having your name and contact details clearly legible. Obsessive behaviour about your business cards such as displayed by Patrick Bateman in American Psycho is probably not a very efficient way to spend your time. Keep it simple and clean, and make it easy for others to get in touch – after all that’s the point of your business card.
The main issue with business cards these days is that we are increasingly reliant on digital media to keep our lives in order. Nowhere is this more true than in the business world. Therefore, make it easy to transfer contact details from business cards to your digital contact book using a business card scanner app.
Simply take a photo of the business card and the software will capture the details and turn it into a digital contact, ready to call or email directly from your contact list. Search for “business card scanner” in your app store of choice and peruse the multitude of options.
When you need to make new business cards, simplify the entire process by using a web to print service where you can design and order your cards directly online.
PrintTeam offer a quick and efficient web to print service for your business cards – read more about the service and how to sign up for it at PrintTeam.